5 Social Media Tasks Your Virtual Assistant Can Do Daily
Hand off these social media tasks to save you time, mitigate social media fatigue and increase your reach
Many business owners have a love-hate relationship with social media. At minimum, they may see the value of having a social media presence and so will share a post from time to time for basic upkeep. Their potential clients may not necessarily follow them on social media, but they will poke around to see when was the last time the business posted something, what kind of posts they share, and if their tone of voice and what they offer aligns.
On the other side of the spectrum, there are businesses fully dedicated to utilizing social media in their marketing strategy. They continuously try new ways of creating content to grab viewer attention, engage with their followers and to attract new ones. For their followers, this can even create a feeling of being in the know: “Did you see that new Wendy’s commercial with T-Pain? Hilarious.” “Love that Google campaign with WBNA,” and “What about that TikTok of that bride in Crocs?”
Wherever a business lies on the social media presence spectrum, the fact remains: social media is the digital age’s virtual business card and then some. Done well, it has the potential to expand brand awareness, strengthen a brand name and attract leads.
But creating social media content takes time and effort – and this is where the love-hate relationship comes in. Business owners love that they’re getting new clients because of social media, but hate that social media has become one of their biggest time-sucks – and can create social media fatigue (SMF), potentially leading to elevated anxiety and depression. Behind-the-scenes social media use for business adds to SMF. And between running multiple social media channels, creating targeted content, monitoring analytics, and managing comments and answering DMs, it can be, at the very least, a part-time job in itself.
Here’s where a virtual assistant comes in. Skilled at creating social media content and working across multiple platforms and tools, they can save you time from the cumbersome day-to-day tasks that can eat up your day and create social media exhaustion. By handing off these five social media tasks, you can alleviate that stress and have more mental space to focus on bigger picture items.
Here are five social media tasks your virtual assistant can do:
- Reply to comments and direct messages on all of your social media channels.
- Check for any mentions and reply and/or share if applicable.
- Post content for the day or schedule for the following day (unless your social media is scheduled weekly, in which case ensure the social media posts get published properly).
- Engage with at least one new potential client, partner or influencer to expand reach and attract leads.
- Work on content creation (e.g. explore what similar businesses are doing on social media and take note of ideas, research trends, check metrics of what kinds of content did well on your socials in the past, brainstorm and create future social media posts, and schedule if applicable).
Lastly, set a weekly or monthly meeting with your virtual assistant to go over your overarching business goals for that time frame – for example, promoting a specific product or service. It will provide direction and help inform future ideas for new promotions and marketing strategy.
Want to gain the benefits of getting social media off your to-do list? Get in touch to find out how a virtual assistant can meet your needs.
