2025 Year in Review: A CEO’s Honest Reflection on Growth, Hiring, and Hard Lessons
2025 Year in Review: This is a candid look back at what we built, what broke, and what this year taught us about growth, hiring, and leadership. There’s always a point in December where the calendar finally stops asking questions. No more meetings to prep for. No more deadlines pretending they’re urgent. Just a quiet stretch where you can actually look at the year instead of sprinting through it. This is that pause. 2025 wasn’t a year of tidy growth or clean wins. It was a year of figuring things out while they were already in motion. Some things [...]
Your Calendar Is a Reflection of Your Priorities: Edit Ruthlessly
You can say whatever you want about your priorities, but your calendar doesn’t lie. It’s the clearest measure of CEO time management there is. You can talk about focusing on strategy or investing in your people, but if your week is packed with reactionary meetings and admin tasks, you’re not leading… you’re surviving. Your calendar tells the real story. Your calendar is your mirror. It shows how you make decisions, how you avoid discomfort, and where your business is leaking energy. If it’s crammed with noise, it’s time for a reality check. Because here’s the thing most CEOs won’t admit: [...]
How to improve your leadership style
Here’s a secret that some businesses don’t know: the executive assistant is a valuable resource in understanding the health of a company’s leadership….
10 business lessons I learned in 2023
This month marks the four-year anniversary of Northern Primrose. When I started the business in 2020, it was just me with one client…
Why you need a strong backend office strategy before considering selling your business
For an entrepreneur, making the choice to sell a business is a big decision. It involves many considerations, and it’s potentially the most significant transaction you will ever undertake that impacts your future…
