5 Ways a Virtual Executive Assistant Can Help Grow Your Business This Year

Want to grow your business? Hand off your least favourite tasks to a virtual executive assistant so you can focus on the big picture.

There are many benefits to being an entrepreneur – you get to craft a career that aligns with your values, choose who you want to work with, and have complete control of how to operate your business, to name a few. Running your own business is exciting and the possibility for growth is even more exciting.

The downside? The tedious tasks and time-sucking responsibilities that can get in the way of doing the work you enjoy. And the more successful your business, the more these tasks inevitably pile up – and get in the way of accepting new clients and business opportunities.

If you want to widen your client base or expand your services, it may be time to hire a virtual executive assistant to alleviate your workload so you can concentrate on more important things. Having a support team to help manage everyday or as-needed responsibilities like customer service, managing emails and social media, booking appointments, project management, and more is key to small business growth.

Here are five ways a virtual executive assistant can add value to your business.

1. They can help make things more efficient and organized

Virtual executive assistants are supremely skilled at handling administrative tasks. They often have many years, if not decades, of experience on how to make projects and business processes more efficient.

Even implementing more organized systems – like switching to a different task management tool – can be a tedious and laborious task for entrepreneurs. This is where a skilled executive assistant comes in to prevent issues with trial and error and save lots of valuable time.

“It has been a game changer in organizing the administrative side of my business and creating more efficient processes; this allows me to focus on what I most enjoy doing – working with my clients!” said Northern Primrose client, Erica Blackburn.

2. They can improve your business weaknesses

Hey, it would be nice to be great at everything! But like with all businesses, if you look a little closer, you may be able to identify some weaknesses that could be affecting your productivity.

For example, a web developer may be able to create a beautifully designed and user-friendly website, yet might not have the skills or the patience needed to handle customer service inquiries and email correspondence. Outsourcing the task of customer service to a dedicated virtual executive assistant frees up their time to do what they do best – which leads to more focused attention on projects, being able to meet deadlines more quickly, getting positive referrals and taking on more clients.

3. They can prevent missed opportunities

When the administrative and marketing tasks begin to pile up, it becomes difficult for entrepreneurs to juggle competing priorities and stay on top of multiple projects. This may lead to emails going unanswered, direct messages on social media unseen and, ultimately, missed opportunities. In this age of quick response times, having a virtual executive assistant stay on top of your incoming messages may be the difference between having your business featured in media, gaining a key collaboration or not.

4. They add value to your brand

A virtual executive assistant adds a different level of credibility and professionalism to a brand. They are essentially the gatekeeper to your valuable time and sought-after service.

And you can rest assured knowing that your gatekeeper is reading each and every message thoroughly, flagging the most important ones to you, and responding to each client and potential client in a timely and professional manner so that they feel assured and valued.

5. They allow you to focus on what’s important

There’s only a limited amount of headspace each person has to focus their energy. If you’re spending half your time doing tasks that you generally loathe to do, or on tedious items that drain your energy, then it can be nearly impossible to utilize your full brain power on big-picture items. Delegating smaller tasks to a virtual executive assistant means having the mental space to strategize and grow your business.

Ready to take the next steps? Here are some steps to get you started or send us a message.